Regional brand websites that launch fast, are updated by regional HQ staff and show who is visiting

Regional brands needed a strong web presence, fast, and a way to measure it

The regional HQ promotes its brands to customers and distributors across many markets. Its aftermarket parts brand needed a public site with a product catalogue, plus a login-only area where distributors download catalogues, leaflets, banners and sales guidebooks. Marketing staff had to be able to update everything themselves, within the regional HQ's security requirements.

A brand site is only the start, though. The regional HQ also wanted to know who visits, reach them again on social and search, and launch further brand sites without starting each one from zero.

A templated CMS platform first, with marketing and analytics built on top

We built the first site on Laravel with a Nova CMS, hosted on AWS with disaster recovery and a Multi-AZ database. One CMS feeds both the public catalogue and the distributor area. After go-live we kept adding features and ran it under an SLA.

Because the platform was built as a template, the fleet site starts from the same infrastructure, security and content components, and only brand-specific features are new. Analytics and tag management are set up from day one, so each site is measurable from launch and ready to connect to the regional HQ's marketing tools.

A regional brand and marketing platform

Further phases add a login area for distributors and fleet customers and accessory filtering by vehicle model. Both build on patterns already running on the parts-brand site. New brand sites can start from the same template.